(Alphabet) YE PRIMER: A RHYME BOOK ON YE LETTERS OF YE ALPHABET, CONTAINING ALSO CERTAIN SHORT TRUTHS. Akron, Ohio: The B. F. Goodrich Co., [1902]. FIRST EDITION. 4to - 10-15/16" x 5-3/4". Original string bound dark brown wallet-style stiff paper wrappers with a silk-screen of a lion's head printed in black, green, purple and tan with the word "Leo" printed below in black and red to wrapper flap, and titles and printer's device printed in black, green and red to front wrapper with small creases to fore edge of wrapper flap for what is a superlative copy of the book. [28] pp.; printed on light brown paper. This is a wonderful alphabet book that is doing double duty as an advertisement promoting the B. F. Goodrich Co.'s Palmer Tires line of automobile tires. Each letter of the alphabet is paired with a verse that is in turn, tied to one of the "truths" about Palmer Tires, e.g., "A is for Ape A dissatisfied Monk If he rode PALMER TIRES he'd have much more spunk : PALMER TIRES give satisfaction; B is for books out of which we are taught Experience teaches but it must be bought : Experience will teach you to buy PALMER TIRES; C is for Chickens both mother and chick They are carefully looking for all they can pick : If you pick a PALMER TIRE you get your money's worth;" each paired letter and verse illustrated with a related silk-screened image printed in black, red and white; internally without flaw. The condition of the book is FINE. Only four copies located on OCLC/WorldCat. EXCEEDINGLY RARE, and in spectacular condition. #001011