(Dean's Rag Book Co.) DEAN'S "MA-CONEY: THE TOY OF THE YEAR" RETAIL SHOWCARD. London: Dean's Rag Book Co., Ltd., [circa 1932]. 8-13/16" x 11-13/16". This card was designed to be displayed in a retail setting to promote the sale of the "Ma-Coney" doll which Dean's produced between 1932 and 1937. Stiff cardstock with titles printed in black on a yellow background with a color pictorial paste-on depicting "Ma-Coney" with minute hints of rubbing to the corners and a small smudge to paste-on for what is a lovely example of this early 20th century doll advertising card. This is the actual showcard reproduced on p. 214 in "Dean's Rag Books and Rag Dolls" by Peter and Dawn Cope; from the Dean's archives. The condition of the showcard is NEAR FINE. RARE #000923